Protandim is different from other antioxidant supplements because it is among the very first of the products that are appearing and will appear as Nrf2 activators.
Nrf2 is a protein messenger contained in every cell of the body that sends information to the cell’s DNA. When Nrf2 is activated, it enters the nucleus and turns on several hundred of these 25,000 genes, collectively known as survival genes. Protandim, as a Nrf2 activator, activates survival genes, such as antioxidant genes that keep us safe from free radicals and oxidants.
Protandim is different from other antioxidant supplements in the way it works. Instead of providing the body with additional dietary antioxidants (regular supplements fall into this category and are commonly called consumable or “direct” antioxidants), Protandim works from within your body, signaling it to boost its own production of numerous antioxidant enzymes (including the well-known ones–SOD and catalase) that already exist at the cellular level to help fight free radicals and cellular aging. This is why Protandim is significantly more effective than any other antioxidant on the market today; your body is actually producing the antioxidant power. But Protandim goes far beyond antioxidant protection; it activates hundreds of “survival genes” that help your body survive many kinds of stress.
That’s why we’ve combined cutting-edge research in the field of nutrigenomics with a powerful entrepreneurial vehicle.